Posted on Monday, February 11, 2019, at 4:38 PM
The new Istanbul Airport has unveiled the second phase of its duty free zone with five new shops, operated by Unifree Dutyfree İşletmeciliği A.Ş. and its partner Gebr. Heinemann. The shopping zone of 53,000 sqm will be the largest in the world. “The Duty Free zone is the soul of Istanbul Airport,” commented Kadri Samsunlu, Chief Executive Officer of İGA Airport Operations.
Over 1,000 domestic and international luxury brands will be present at the airport, offering customers “an unforgettable and extraordinary shopping experience”. Moreover, the airport will offer a pre-order system so that passengers can buy online and collect items at the airport. An interactive area will also be available through digital applications, allowing passengers to try on makeup and cosmetic products both physically and through augmented reality technology.
The design of Duty Free zone is inspired by the Bosphorus and features seven different sections, including the “Fashion Garden”, “Family Palace”, “High&Lux Hills: Fashion”, “High&Lux Hills: Jewelry and Watch”, “High&Lux Hills: Fashion and Accessories”, “Style Beach” and “Icon Gulf”. Each section welcomes passengers with concept-related selective domestic and international brands offering broad variety of products. The domestic and national brands have a significant importance in this project.
For instance, Turkish flagship brands such as D&R, Desa, Vakko, Mavi, Atasay, Zen Pırlanta, Yargıcı, Saat&Saat, Rue, Damat&Tween, D’s Damat, Luzdemia, Tamer Tanca and TNC Butik, Emnana, Guard Leather, İpekyol, Machka, US Polo, Pierre Cardin, Cacharel, Dogo, Lambend, Brandy’s and Penti, will be on display.
In addition to local brands, passengers could also find luxurious brands, such as Bottega Veneta, Bulgari, Celine, Christian Dior, Emporio Armani, Fendi, Ferragamo, Gucci, Hermes, Loro Piana, Louis Vuitton, Prada and Saint Laurent Paris.
Samsunlu added: “We aim to provide an extraordinary and highly enjoyable travel experience to the passengers of Istanbul Airport. It is our pleasure to realize the first step of this process in cooperation with Unifree. We will not only provide a service at Istanbul Airport, but also promote our country and, most importantly, promote Istanbul. We are happy to gather strong domestic and international brands, and people across the world in our commercial space.”